We are proud to announce the NAC Community Partner
(NCP) program. This is the most comprehensive
and cutting-edge advertising and promotional program
the NAC has to offer. If our members are your market,
then this program is for you! The NCP Program includes
the following benefits:
1.
Display Board
Advertisement >>
Your Community Partner Display Ad will be located
on our “Community Partner Wall” in
the main lobby across from the Reception Desk.
Sponsors are honored with an 11” x 8.5”
advertising space (landscape). This new location
is prime advertising “real estate”
within the NAC and is designed to enhance your
message to our members.
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NCP Wall with close-up of display ad
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2. Wide Screen
Plasma Television
Screens>>
(3 – 40 inch TVs) Your
message will be displayed on each of these screens
on a looping basis for 20 seconds throughout every
day, which totals approximately 100 impressions
per day on 3 different screens (300 impressions
total).
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NCP
Wall with close-up of 40" Plasma screen ad
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3. Banner Placement in
the NAC Sports Center >>
Your 8 foot by 3 foot banner will be prominently
displayed in the NAC Sports Center (brown gym)
so that it is visible to members from the gym,
the track and the fitness center.
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8'x3' NCP Banner in Sports Center
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4.
Special Listing in the
Annual Program Guide >>
Community Partners will be listed in this guide
with their basic information and a full description
of the program. This publication reach all 4000
plus memberships as well as new members as they
join. In addition this publication is mailed to
approximately 10,000 families in the community
who live within a 5 mile radius of the NAC.
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2006-2007 Program Guide:
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| 5.
Community Partner
Lobby Promotion >>
As a Community Partner you are entitled to a month
of premium promotion within the NAC which includes
a special area in the lobby set aside for your
promotional materials during your pre-selected
sponsorship times. Most sponsors choose to display
for one week at a time during four separate pre-selected
weeks throughout the year.
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6. Presence on the
NAC Website >>
On the front page of the NAC website an Icon will
direct viewers to a page devoted to Community
Partners which features your advertisement and
a direct link to your website.
(Bbelow: link to NCP Page from Home Page.)
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Shown Below: Company image and
link to website from NCP page.
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7.
Monthly E-Newsletter Inclusion >>
This monthly e-publication is sent to over 2,000
NAC members and includes a column which features
a message from our Community Partners. If you
have a special event or promotion, simply let
us know by the 20th of the prior month and we
will put your message along with another link
to your website in the newsletter.
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8.
Special Event Publicity/Priority Sponsorships.
If the NAC has any special events occurring, your
business will be notified, so that you may take
advantage of promotional time or sponsorships.
9. Conference Room Usage.
One time during the year, a room may be used for
a presentation of your product or service, a $350
value.
10. Member Value Premium.
This is an offer of a gift, discount or some other
special benefit to NAC members that you will offer
throughout your sponsorship. This will be the
member’s incentive to use your service.
You may change this offer throughout the year,
if you wish. |
Newtown Athletic Club Demographics
#
of memberships – 4,000
# of members – 10,000 plus
# of members who use the NAC each day – 1,000
– 1,500
# of new members each year – 1,000
Membership gender ratio - 50% men / 50% women
Membership age range - 3 – 65 years
Membership geographic draw – within a 5 –
7 mile radius of the NAC
Program
Details & Rates: Please contact
Linda Mitchell, Director of Marketing
and Public Relations at the NAC.
Phone – 215.968.0600 x 14, Fax – 215.968.0326,
or email Linda@newtownathletic.com
Lobby
Vendor Program:
If you have goods or services you would
like to promote to NAC members on a per-diem basis you
may rent space in the main lobby for a fee. Please contact
Nancy Goracy for details at: 215-968-0600 x25 or email
her at: nancy@newtownathletic.com
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